Small Biz Owner Reflects on Challenges, Bonuses of Being the Boss

Springs native Mario "Sonny" Sireci started painting when he was in high school, and after four years in the U.S. Navy, he started his own painting business in 1996. Seventeen years later, he continues to run a successful business, based in Springs, that bears his name. It went from being a one-man show to a team of six. Sireci said he works hard to navigate the challenges of running a small business, but he wouldn't trade anything for being his own boss.

How long have you been in the industry? 

I started painting while in high school. In the summer after 10th grade (1986), I started working for my friend’s father, Jim Grubb.  His son, Jamie, and I have been good friends since second grade, and were the best man at each other’s weddings. 

What does your company offer? 

My business incorporates all phases of the house painting industry.  We paint and stain new and existing homes’ exteriors, and powerwash, as well as interior painting and staining.  We install drywall, as well as taping, and spackling. We do light carpentry, like replacing rotted house trim, shingles, etc... as well as deck repair (replacing of rotted decking boards). When replacing wood, we are sure to coat all sides of the wood, to ensure its protected.

What made you start your own company? 

I started my own company shortly after leaving the navy.  I felt I had the experience and discipline to venture out on my own.

How has our business changed since your started it?

My business has changed since I started, in that there is much more competition nowadays.  There is no apprenticeship, or journeyman requirements for painting, like you have for electricians and plumbers.  Basically, anyone can work as a painter for a couple years, buy a couple ladders, drop cloths and brushes, and they’re in business.  Also, it's tough to compete with "west enders" who have a lower cost of living, as well as cheaper materials. 

Government regulations, such as the need of expensive safety equipment also makes it more difficult to keep costs down.  It’s also tough to compete with painting companies that may not have the proper equipment, licensing and insurance.  Also, government regulations on what paint manufacturers may put into their products, has made it challenging to find paint products that perform well, look good, and last.  You have to always be looking out, researching, and trying new products.

What's the biggest challenge with competing with bigger companies?

The biggest challenge when competing with bigger companies is name recognition. Maybe it’s because they have bigger advertising budgets.  But, it’s not easy.  I have done many, big, high-end projects, for a couple builders, and I also have very many customers whom I’ve been painting for for years. There are businesses that have been around much longer than mine, when there wasn’t as much competition. But, being my own boss allows me to do the things I couldn’t if I were an employee of someone.  I’m able to take my daughter to and from school without asking.  I can take a personal day when I need to, without worrying if my boss will let me.  

COMPANY: Sonny’s Painting, LLC
LOCATION: Springs
PHONE: (631)324-5583
WEBSITE: www.sonnypainting.com

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