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Community Corner

Monica + Andy to Host a Trunk Show at Lullanest in East Hampton

Monica + Andy will host their
first trunk show in the Hamptons this summer at Lullanest baby boutique. This
trunk show is the first time Monica + Andy will bring their e-commerce site to
real life in New York, off the helms of opening their Chicago Guide Shop. 



“We are excited about our partnership with Katerina
Williams. Lullanest delivers the message that we try to share through our
e-commerce, ” explains Monica Royer.  “They offer educated advice and
better, safer products for baby, and our products are lead, phthalate, and
flame retardant free, and we look forward to bringing our products to their
consumer.”



The chic and fashionable children’s line was
conceptualized by Monica Royer when she found herself exhausted and frustrated
shopping online for newborn clothes in the middle of the night, with very
little options.  Her daughter quickly outgrew all her newborn size clothes
and with little time to hit the stores, shopping online was her best
alternative, or so she thought.   After spending countless hours
researching fabrics, reading the fine print, and comparing customer reviews,
she knew there had to be a better way.  “I knew from watching my brother
start Bonobos how effective ecommerce and great customer service could be,” she
explains.  Monica took her own dress designing hobby and directed it
toward clothing for her daughter. 

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Lullanest opened on Main Street in East Hampton
this June. The first all-inclusive baby merchandise store, this chic,
one-stop-shop for parents and registry shoppers will offer a year-round curated
collection of cutting edge baby products (from bottles to strollers) for hip
new parents. With a roster of regular workshops given by childcare experts,
Lullanest serves as a meeting ground and learning center for expecting parents
in the Hamptons community to explore the latest in childcare advances. 



Lullanest founder, Katerina
Williams, is also a new mom and expecting her second child this summer. Her
experiences as an expecting and new parent, while balancing a law career,
fueled the creation of Lullanest. She aspired to start a trustworthy brand,
which will allow parents to rest easy knowing they’ve landed in a place that
shares their values and can satisfy all of their needs. 

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