Lullanest, The First Luxe, All-Inclusive Baby Merchandise Store Opens in East Hampton, Making Shopping for Baby Relaxed and Stress-Free

Lullanest in East Hampton
Lullanest in East Hampton

Lullanest, The First Luxe, All-Inclusive Baby Merchandise Store Opens in East Hampton, Making Shopping for Baby Relaxed and Stress-Free


The Hamptons gets its first all-inclusive baby merchandise store with the opening of Lullanest luxury boutique in East Hampton. The chic, one-stop-shop for parents and registry shoppers that’s coming to the heart of Main Street, will offer a year-round curated collection of clothing, furniture and both established and cutting edge baby products (from bottles to strollers) for hip new parents. 


With a roster of regular workshops given by childcare experts in-store and live streamed online, Lullanest will also serve as a meeting ground and learning center for expecting parents in the Hamptons community to explore the latest in childcare advances.


Committed to high-quality premium baby products, Lullanest offers natural, safe, beautiful and effective selections from celebrated brands like Bugaboo strollers and The Honest Company, favorites of contemporary well-informed parents. The East End will now have the latest, most fashionable baby products on the market, including the comfortable, convenient, 100% cotton 360 Ergo Carrier, which offers four comfortable ways to wear baby while strolling along Main. Fun-in-the-sun with your little one this summer is simple with Lullanest’s favorite outdoor baby products like swim rompers and sun hats with UV protection, providing ultimate shelter from excess sun exposure, perfect for the beach. And selecting the right stroller for your Hamptons-set lifestyle is effortless with help from an educated staff, well-versed in the nuances of top brands Baby Jogger, Maclarren, Orbit Baby, Stokke and Uppababy.


With its bright, tranquil, charming ambiance, Lullanest defines luxury and ease. The 1,100 sq ft centrally located corner boutique boasts original decorative tin ceilings and flowing natural light from its ample windows. The whitewashed floors, pale walls and serene lighting provide a soothing backdrop for your personally tailored shopping and custom baby registry experience.


Lullanest founder and Hamptons and NYC homeowner, Katerina Williams, is also a new mom and expecting her second child this summer. Her experiences as an expecting and new parent, while balancing a law career, fueled the creation of Lullanest. She aspired to start a trustworthy brand, which will allow parents to rest easy knowing they’ve landed in a place that shares their values and can satisfy all of their needs.


“I love being a mom. While expecting, I was thrilled to prepare for baby…or as it’s commonly called, to ‘nest.’ But I found myself confused about which products are best for my little one, overwhelmed by the crowds in New York City and disappointed that the Hamptons lacked a store focused on all things baby,” Williams says.


“Relentless research at home and referral-collecting took a toll on this already exhausted mama, so I created Lullanest for parents like me – those wishing to be guided through the nesting process by a team offering educated advice, and better, safer products for baby.”


Shopping for baby can now be relaxed and stress-free at Lullanest, where the latest and most safety-forward baby products don’t sacrifice signature Hamptons style.


78 Main Street

East Hampton, New York




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