Juice Lane Makes Juice Local

Juice Lane, located at 354 Montauk Highway in Wainscott Plaza, is the brain-child of identical twin brothers Justin and Ian Browne. 

The Brownes have been coming out East since they were babies— their grandparents have lived in Sag Harbor for 40 years. Living in Los Angeles in 2010, following a stint in real estate and having both studied at Empire College Acupuncture school, the Browne brothers began to envision opening their own cold press juice business as a way of working with their mutual passion for health and wellness. Working with their acupuncturist Dr. Michelle Kung, they began to develop their own formulas for juices.

“We're fascinated by how Eastern philosophy views food as medicine,” Justin Browne said, “we wanted to know why.”

The end result of that two year search is Juice Lane, which opened over Memorial Day weekend. Having been open on weekends only through June, Juice Lane is now open seven days a week from 8:30 a.m. To 6 p.m., or until they run out of juice. This past Saturday, they were forced to close at 3:30 p.m. because they had nothing left to sell.

All of Juice Lane's offerings are pressed and bottled in East Hampton. Additionally, all of their produce is from as close to local as they can get it while maintaining their commitment to utilizing only organic produce.

All juices are made fresh daily, and are made with a Norwalk juice press. As opposed to a traditional juicer with its quick spinning blades, the Norwalk process is much slower, utilizing a lower RPM on the original slicing so as not to generate heat, which degrades a plant's nutrients. The resulting pulp is then placed in a hydraulic press with 18,000 pounds of pressure to extract the juice. On average this process results in a juice with two to three times as many nutrients as a conventional juicer.

The brothers pride themselves on their location. They feel that Wainscott is the perfect cross roads for Hamptons customers— within driving distance of East and Southampton, and Amagansett. Ian Browne said their small scale operation and personal touch set them apart from other juice businesses.

"The owners are here, if you're a regular and we know your order, we'll have your drink ready for you," said Ian Browne, "We're so hands on. We can wind up talking to customers for 15 minutes."

Part of performing the juicing off site makes their shop quieter and more relaxing. Apart from juices, the shop also sells organic skin care products and candles, as well as organic snacks. Located next to Lift Hampton and across the parking lot from Barry's Bootcamp, they see their store as part of a “fitness island.” One of their juices, “Go Brazilian”, a mix of Brazil nuts and coconut water, was specially designed for post-workout clients from the gyms.

Other popular concoctions include: Circulation; a mix of apple, lemon, ginger and cayenne; Skin Glow; made with apple, parsley, cilantro, kale, carrot and lime; and Farm III; one of their green juices made with kale, parsley, zucchini, romaine, cucumber, celery, apple and lemon. On average, a green juice can be made with anywhere from three to five pounds of vegetables.

Though each juice costs $11, there are also special deals for one, two and three day cleanses, “aimed to give the digestive system a break”— starting at $65 a day. Each cleanse comes with 4-6 juices, and the easiest, the “Light Rinse” also comes with organic, unprocessed food. Home deliveries can also be made to any location, free of charge, with orders of over $100.

For more information call the shop at 527-5057, or visit the website, juicelane.com