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Hamptons Water Replenishes and Informs

Hampton Jitney offers new bottled water to passengers, who can use their smartphones to access the South Fork before they arrive.

As you're sitting on the headed for the Hamptons this summer, you'll find that the bottled water handed out to passengers is actually a gateway to information about where to go and what to do.

Hamptons Water, a new vapor distilled water with added electrolytes, is distributed by an Amagansett-based company and offers more than just the Hamptons-branding.

Each bottle has a matrix barcode, known as Quick Response Code, that can be scanned using a smartphone and takes users to the Hamptons Water Company website for information on Hamptons events and businesses. A free application made for reading the black-and-white, pixelated, postage-size design can be downloaded for free from the internet.

Hamptons Water Company, which actually gets the water from a stream in the Catskills, recently became the official water sponsor for the Jitney this summer, according to , who only launched the water company a few months ago.

It has quickly made its way onto shelves at stores throughout the South Fork, like the and in East Hampton, and restaurants, like and in Amagansett. , a Hamptons wedding planner, is using bottles at weddings.

She describes the water's taste as "clean, fresh and pure." One bottle retails for between $2.75 and $3.

Romaine Gordon said she had been trying to think of other businesses to complement her fitness studio, in Amagansett. "It makes sense as a fitness facility to have your own water," she said.

An important part of the new line of water, Gordon said, is that a percentage of the sales is donated to charity signified by the "Hydrate to Help" logo. Each bottle of water means one nickel goes to a deserving cause, which will change occasionally. Currently, the money is going toward The Max Cure Foundation, which helps raise money for rare pediatric cancer research.

"It gives people a reason to reach for the water," Gordon said. "If people carry the water, they're helping out."

The new company is also the official water sponsor at several events, such as last month and the upcoming Paddler's for Humanity race.

While Gordon has hopes of selling the water beyond the South Fork and also expanding the line to include carbonated and flavored waters, she wants to keep the mission local. "We are working to make the HWC site everything Hamptons, such as where to work out, where to get the best gourmet take out, where to dine out, where to shop and much more," she said.

Local businesses can promote their business for free on the site. Consumers are also encouraged to upload their favorite Hamptons photos to the gallery, including those featuring the bottled water.

pat May 25, 2012 at 11:12 AM
This is a very interesting marketing idea. Kudos.
April Gornik May 25, 2012 at 01:53 PM
Clever marketing idea, but I'd be much more excited at encouraging people to bring water with them in reusable bottles and reducing our environmental impact. QR codes could just be put on the back of the seats of the bus. I hope those bottles are all recyclable and that the Jitney makes it a point to see that they are. More plastic bottles in the world? Just what we need.
Roger Blaugh May 25, 2012 at 02:30 PM
Plastic bottles marked "3" or "7" contain BPA; a potentially dangerous chemical. According to Harvard School of Public Health (HSPH), researchers found that participants who drank for a week from polycarbonate (plastic) bottles showed a two-thirds increase in their urine of the chemical bisphenol-a (BPA). Exposure to BPA, used in the manufacture of polycarbonate, has been shown to interfere with reproductive development in animals and has been linked with cardiovascular disease and diabetes in humans. Plastic bottles marked on their bottom with the number "3" or "7" contain BPA. In recent years, the FDA deputy has said that “They have some concerns which leads us to recommend reasonable steps the public can take to reduce exposure to BPA”. In Canada, a bill banning BPA use in all baby bottles, sippy cups and child food containers will take effect in 2013. The main reason BPA has not been banned completely is because it is said that the current data is not clear enough to support legal crack down. The FDA has been conducting a study in an effort to answer key questions about the chemical to see what actions need to be taken to protect public health. Plastics bottles marked "3" or "7", are made with BPA.
Peconic Sunset May 25, 2012 at 02:44 PM
There are too many single use packages cluttering up the environment. Maybe the marketing aspects are interesting but this is not environmentally friendly or necessary.
Deborah Klughers May 25, 2012 at 03:31 PM
According to the United States Centers for Disease Control, 93% of Americans have detectable levels of BPA in their bodies. Research has found that babies and toddlers have higher levels of BPA in their bodies than do adults because of greater exposure and reduced capacity to metabolize BPA. What are baby bottles made from? POLYCARBONATE RIGID PLASTIC with BPA added!! BPA is a known estrogen-mimicking endocrine disruptor chemical; and endocrine disruption has been linked to a number of 'common' ailments, including heart disease, immune system disruption, brain deterioration, 1 type 2 diabetes, cancer, and obesity. For the preservation of public health- BPA should be BANNED in America!. It is banned in other countries including China- but China continues to put it in stuff and then sells it to us…to consume....
Deborah Klughers May 25, 2012 at 03:44 PM
And for the preservation of environmental health, single use plastic water bottles should be banned as well. Did you know that if you fill a plastic water bottle 1/3 with oil -that is the amount of oil it takes to make that one plastic bottle?
Taylor K. Vecsey (Editor) May 25, 2012 at 03:56 PM
April, the bottles are recyclable and I know that's important to Romaine, too.
Roger Blaugh May 25, 2012 at 05:56 PM
Does anyone know if those oddly shaped containers that the new coconut water uses for packaging would be a better option than plastic? If so, that would truly be the direction to go and one which I would gladly back.
Deborah Klughers May 26, 2012 at 04:16 PM
"Americans buy an estimated 34.6 billion single-serving plastic water bottles each year. Almost 8/10 end up in a landfill or incinerator. Hundreds of millions end up as litter on roads and beaches or in streams and other waterways. Taxpayers pay hundreds millions of dollars each year in disposal and litter cleanup costs. That’s 877 plastic water bottles every second!" (Container Recycling Institute) To make matters worse-the Town of East Hampton does NOT have recycling receptacles for people to dispose of recyclables while out and about!! It is in EH Town code:204-34: "There is hereby established a program for the separation of designated recyclable materials from solid waste at the town's recreational areas. Participation in said program is mandatory. Failure by a person using the recreational area to participate may render that person liable to penalties set forth in Article IX. Each person using a Town recreational area shall be responsible for disposing of designated recyclables, separated from other solid waste, into the appropriate receptacles provided at the town's recreational areas." (www.ecode360.com/EA0658) Its the LAW - but you cant abide. I have visited EVERY recreational area in EH and there are ZERO receptacles for recyclables. Last I heard East Hampton pays NOTHING to dispose of recyclables. It gets taken away for FREE! However, they treat recyclables collected from recreational areas as mixed trash and then pays ~$80.00 per ton to "dispose" of.

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