On New Year's Day, hundreds of people ushered in 2013 with a dip in the ocean. Three Polar Bear Plunges were held in the Town of East Hampton. In Montauk, swimmers took a dip in front of Gurney's Inn to raise awareness for Paddlers for Humanity and East End Cares. The Polar Bear Plunge to benefit the East Hampton food pantries was held at Atlantic Avenue Beach, and The Seafood Shop hosted its Polar Bear Plunge to benefit Phoenix House.
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