Business & Tech

Joe Fresh Apparel Heads To The Beach

Pop-up shop marks first US location.

Joe Fresh, a contemporary Canadian clothing store, has opened for its first summer in East Hampton Village earlier this month.

The first store in the United States, Joe Fresh opened it doors at 54 Main Street, on the corner of The Circle. It will only be opened through Labor Day.

There are 300 stores across Canada, the opening in East Hampton "marks an exciting evolution" for the brand, introduce shoppers to the "stylish and affordable apparel before four permanent locations open in the Tri-state area this fall," according to a statement from the company. 

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The store offers clothing and accessories for women and men priced from $4 to $69. It's summer collection, like polos and silk summer dresses, bikinis and beach-ready flip flops, are on sale in the East Hampton shop.

“In advance of our first international stores opening this fall in NYC, we are excited to be hitting the beach with a summer store in East Hampton,” Joseph Mimran, the creative director of of Joe Fresh, said in a statement.

“This temporary shop will offer some of our favorite
pieces from the summer collection. There will be more styles and products available at our new U.S. stores this fall.”

The company is also offering complimentary pedicabs to the beach at various locations. This weekend the orange pedicabs were seen at Flying Point in Water Mill.

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Coolhaus ice cream is also being given away in the pop-up store throughout the summer.

The store will be open Monday through Thursday from 10 a.m. to 6 p.m., Friday and Saturday, from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.


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